« back to overview

Congratulations to our long-standing partner deltatre! George Pyne and Bruin Sports Capital are simply the perfect match for deltatre

Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, today announced the acquisition of deltatre, one of the world’s leading sports media service companies, whose clients include global sports leaders UEFA, FIFA, the English Premier League, ATP, BBC, BT Sport and Fox. The announcement was made by George Pyne, founder and CEO of Bruin Sports Capital, and Giampiero Rinaudo, CEO and co-founder of deltatre.
Bruin Sports Capital’s strong global network, access to long-term flexible capital and vast experience in sports, media and brand marketing will benefit deltatre as the company looks to broaden its portfolio of digital, live streaming and broadcast services, accelerate growth across Europe and Asia and establish a meaningful presence in the United States. deltatre joins a growing and diverse collection of innovative businesses in Bruin Sports Capital’s portfolio of companies, which after just 18 months consists of over 1000 employees in 24 offices in nine countries spanning three powerful platforms – Experiences & Hospitality, Marketing Services and Sports Media Technology.

For over 30 years deltatre has established themselves as an international leader in media and technology. The company provides a comprehensive range of innovative digital and broadcast solutions, including end-to-end OTT platforms, for the world’s largest sport events, influential federations, media partners and brands. deltatre’s diverse product lines allow clients to draw value from every aspect of their sports-based programming and events. Under this deal, Mr. Rinaudo will continue to lead as CEO of deltatre, which includes offices in Turin, Italy, London, UK and Munich, Germany, as well as in France, Switzerland, India, Singapore, Japan and Australia, with plans to establish a meaningful presence in the U.S. Mr. Rinaudo and his co-founder, Luca Marini, will retain a significant minority investment in deltatre.

“deltatre is on the cutting-edge of media, technology and sports globally – from live streaming to broadcast solutions to website and mobile application development, they are driving exceptional value for clients and delivering sport to audiences around the world,” Mr. Pyne said. “At Bruin Sports Capital we understand the importance of media and technology as tools for global engagement in sport, and believe with our experience and access to long-term flexible capital we can help deltatre continue to innovate and grow their business.”

“Celebrating our 30th anniversary we believed there was still a lot of potential in deltatre, but we understood that the next level of growth needed a new partner that could really support us in our plans and long-term strategy,” Mr. Rinaudo said. “We found in Bruin Sports Capital the perfect partner with a strong focus on the sport business, with significant influence in the media and sponsorship space and with long-term investment vision. Our clients will be the first to benefit from our new ability to make investments that will ensure they are always on the cutting-edge of product and technology.”

deltatre supports rights holders and owners in delivering multi-dimensional and multi-platform sporting coverage focusing on three different experiences: online, providing truly immersive digital user experiences; onstage, adding value for viewers on venue and on linear TV; backstage, for those who work behind the scenes enabling any other front-end service. The services provided by deltatre range from live streaming technology, the design of websites, mobile apps and a revolutionary video player to the delivery of results, TV graphics and other on venue services (scoreboard, commentator information system and printouts) as well as a comprehensive sport event management system.

Since Bruin’s formation 18 months ago, it has participated in two successful fund raises and announced investments in five companies. In January, Bruin launched a strategic partnership with investor Dan Gilbert and WPP to form Courtside Ventures, an early-stage VC fund focusing on disruptive sports and media technology companies. Last year, Bruin invested in engagement and experiential marketing agency Engine Shop and global sports and entertainment hospitality company On Location Experiences, which recently acquired Jon Bon Jovi’s Runaway Tours and Anthony Travel, the nation’s largest provider of sports travel management services.

About Bruin Sports Capital:
Bruin Sports Capital is a privately-held international capitalized operating company whose broad platforms span the media, sports, technology, marketing, hospitality and lifestyle experiences businesses. Founded in 2015 by George Pyne, the company’s global reach includes more than 1,000 employees in 24 offices across nine countries throughout Europe, North America, Asia and Australia. The client base of its portfolio companies includes the NFL, UEFA, FIFA, the English Premier League, ATP Tour, 65 American Universities, BBC, BT Sport, Fox, Anheuser-Busch, Motorola and Mercedes Benz. Bruin Sports Capital was established based on Pyne’s 25-year record of accomplishment in building businesses and superior management teams that led to the transformation of both NASCAR and IMG; creating billions of dollars in shareholder value for the respective companies. The company has a global investor base consisting of wealthy families and WPP, the world’s largest communications services group. Bruin Sports Capital’s investors along with Pyne’s track record and reputation allows the company access to the best deals, and provides a long-term and flexible capital structure, operating expertise and a heightened speed of execution. Bruin Sports Capital’s access and wherewithal positions the company and its portfolio businesses with unparalleled value creation opportunities. For more information, please visit www.BruinSportsCapital.com.

DFL brings official match data in-house in a joint venture between Sportcast and deltatre

We congratulate our partners from deltatre for this great achievement! We are very happy that mm sports will continue to support this exciting endeavor particularly through the position of our managing

Congratulations to our long-standing partner deltatre! George Pyne and Bruin Sports Capital are simply the perfect match for deltatre

Bruin Sports Capital, an international media, sports, marketing and branded lifestyle company, today announced the acquisition of deltatre, one of the world’s leading sports media service companies,

Pitch of the Year Award 2016 goes to VFL Wolfsburg

For the third time in a row a Desso GrassMaster pitch was awarded best pitch of the German Bundesliga as in 2014 (Volkswagen Arena, Wolfsburg) and 2015 (Allianz Arena, Munich). This year, VFL Wolfsburg

FIFA Fan Fest venues announced for 2018 FIFA World Cup Russia

Football fans coming from Russia and all over the world now know exactly where to gather when looking for a joyful, friendly and unique environment to watch the 2018 FIFA World Cup™ matches. The FIFA

German Ski Association (DSV) and SportA (ARD/ZDF) extend their cooperation for four years until 2020Together with all German winter sports fans and our customer DSV, mm sports is looking forward to the continuation of the successful winter sport days at ARD and ZDF. DSV and SportA, the rights agency... Welcome to mm sports, Christof!Christof Schleppinghoff joined mm sports in January 2016 as Unit Director Sales and adds more than 20 years of national and international experiences in the sports and media business to the team. Prior...
FIFA Fan Fest - Host City Workshop in MoscowThis week, representatives of all 11 Host Cities of the 2018 FIFA World Cup™ met in Moscow to kick off the FIFA Fan Fest™ Project together with the respective FIFA Officials. The FIFA Fan Fest™ will... Don´t crack under pressure - TAG Heuer signs with the BundesligaThe DFL announced their new official partner TAG Heuer at the Super Cup 2015 in Wolfsburg. Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge... mm sports and FIFA Fan Fest win Gold and Bronze Stevie Awards for Live Event and Marketing Campaign of the Year