Basketball Bundesliga GmbH (BBL)


mm sports supports the Basketball Bundesliga GmbH (BBL) in its marketing activities. Besides support of sales to identified, high-profile companies, mm sports in particular provides its conceptual and strategic strength in the creation of specifically-developed rights packages for premium partners such as the BBL title sponsor.

BBL-Managing Director Dr. Stefan Holz: “The increasing competition in the sports market and in particular the needs of larger companies lead us to look for support of specialized and experienced experts like mm sports, supporting us in the creation of client-specific marketing concepts, rights packages and business models. By this, aside of short-term sales successes, we look for important impulses for our entire sales program.


Consulting in the field of media

Deltatre is a world-leading sports media services company that provides operational, technology and consulting services for broadcast, web, result, graphics and sports business processes, in particular for sports websites, B2B applications, broadband, mobile, broadcast and integrated solutions. Key clients include: FIFA, UEFA, IRB, EUROPEANTOUR, NBC, BBC, BSkyB, Al Jazeera, Univision, OBS, HBS, TEAM and many other industry leaders. Stefan Schuster is chairman of the supervisory board of Deltatre AG Germany.

Consultancy on the development of concepts and cooperative ventures for the implementation of European football events in Asia.



Exclusive distributer of the patented DessoGrassMasterSystems in Germany, Austria and Switzerland.

deutsche Krebshilfe

Mentoring in the Field of Sports, Project management
Deutscher Fussball-Bund

FIFA Women’s World Cup

Consultancy on the planning and implementation of the marketing and host city program for the FIFA Women’s World Cup 2011.

Deutscher Skiverband (DSV)

Media Rights

Strategic advice in the exploitation of media rights and the creation of digital platforms.


FIFA Fan Fest 2010/2014/2018

Concept and strategy consultancy as well as project management and implementation support for the FIFA Fan Fest and the international FIFA Fan Fest for the FIFA World Cup 2010 in South Africa, the FIFA World Cup 2014 in Brazil and the FIFA World Cup 2018 in Russia.

FIFA Ticketing 2010/2014/2018

Project management concept consultancy and support for FIFA and FIFA Ticketing AG for the ticketing at the FIFA World Cup 2010 in South Africa, the FIFA World Cup 2014 in Brazil and the FIFA World Cup 2018 in Russia.

Freeride Mountain Bike Association (FMBA)

Freeride Mountain bike World Tour

Creation and development of a new worldwide commercialization program for the Freeride Mountain Bike World Tour.

Exclusive global distribution partner of the Freeride Mountain Bike Association.

Consultancy on the completion and implementation of the sponsorship program for the UEFA Champions League 2013-2015 and UEFA Europa League 2013-2015

International Olympic Committee (IOC)

IOC workshops and Consulting Tasks on live site entertainment for Vancouver 2010, Sochi 2014 and Rio 2016.


Service provider and project partner for chosen clients and projects since 2007.

Venue Services and Sponsoring Manager (VSSM)

VSSMs are the main contact for clubs and sponsors and act as UEFA´s official respresentatives on commercial matters to plan, coordinate and deliver all commercial aspects at UEFA Champions League matches:

2012/13: FK Spartak Moskau, FC Dynamo Kyiv, FC Bayern München
2013/14: ZSKA Moskau, Manchester United, PAOK FC, FC Viktoria Plzen
2014/15: Bayer 04 Leverkusen, Real Madrid, SK Slovan Bratislava, HJK Helsinki, FC Basel, Galatasaray,  Steau Bukarest, NK Maribor and Ajax Amsterdam
2015/16: Manchester United, Galatasaray
2016/17: FK Rostow, FC Dynamo Kiew, FC Basel

UEFA Fan Zones zur UEFA EURO 2008

Development of an overall strategy as well as project management and implementation consultancy and support  for the official UEFA Fan Zone in all eight host cities in Switzerland and Austria.